PPL & The Brabazon Trophy

Last week some of Team PPL travelled down to the Kentish countryside for the historic Brabazon Trophy, officially known as the English Men’s Open Amateur Stroke Play Championship. Hosted at the London Golf Club, this 5 day-long event with 156 competitors would prove another test of our creative abilities. Armed with the social media accounts of England Golf, we were planning on Player Profiles, Drive Time, Round-Up clips and Leaders Talks everyday along with anything else that took our fancy.

Like any event (especially in the British summer) it was not without its issues, yet despite storms and delays, we were able to produce a number of fully professionally edited clips per day. Having taken advantage of a spectacular sunset the evening we arrived (that and Matt getting a bit excited to use the drone after such a long car journey sitting still!) meant we were able to supplement our same-day edits with a fully stocked archive of impressive footage.

This same-day edit format that we were pushing so hard for might seem unimportant to some, yet the power of being able to broadcast the action in a well-edited professional format mere hours after it has happened is so crucial to maintaining a buzz around an event. Amateur events like The Brabazon Trophy do not have the luxury of huge film crews or numerous news stations reporting, so the value of good quality video clips that increase engagement and interest supporters cannot be underestimated. Social media lives for the here and now, so why should the content you put out be any different?

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As well as Facebook, Twitter and Instagram, we decided to utilise the clubhouse televisions to keep players, members and families updated and included, with all the content produced being constantly played on a loop throughout the week. As well as putting a smile on various featured players faces, this also increased awareness and gave a sense of importance and ‘hype’ to the tournament whilst opening up the video audience reach to older spectators who didn’t have access to social media (a fact that delighted the winners – Jamie Bower – Grandparents in particular).

All in all, we had aPicture3 smashing week and met some incredible people over at England Golf and the London Golf Club. Covering a multi-day event such as The Brabazon Trophy comes with some unique challenges but we thoroughly enjoyed being able to capture some great moments and be there 24/7 for all the action across all the platforms.

 

 

The PPL Group Get Their Wings

The PPL Group has approval and PFAW (Permission for Aerial Work), from the CAA (Civil Aviation Authority).

After an extensive training course, exam, Operations Manual Assessment and Flight Test Practical Assessment, PPL’s Digital Manager Matthew Trumble has been awarded the Remote Pilot Course SUAS qualification in compliance with Regulations CAP 722.

The training and examinations were facilitated by RUSTA. Rheinmetall’s Unmanned Systems Training Academy (RUSTA) is the new centre of excellence for commercial UAV, UAS and drone pilot training in the UK. RUSTA is a CAA approved National Qualified Entity for Small Unmanned Air Systems (SUAS).

Paul Kimberley PPL Sales & Marketing Director said, “adding drone footage to our commercial and sport video content takes our clients brands to a different level visually”. He continued, “Getting the right qualifications and permissions is paramount for The PPL Group as drone technology continues to evolve”.

PPL Group Director David Kelly added, “New technological innovations in video production are key to our continued success in this area. Simply turning up with one type of camera for a video production is no longer an option for producing dynamic, impactful and shareable content”.

The PPL Group new Head Quarters and video expansion

The PPL Group (Branding, Media and events), has expanded and launched a video division after a £2m investment.

PPL Sport specialises in the design and manufacture of match day programmes, branding, signage and video for the sports and commercial industry and is moving its Liverpool HQ from Brunswick Business Park to Estuary Business Park in Speke.

The move is supported by Lloyds Bank Commercial Banking, which provided a £1.8m funding package.

The new site will give PPL room to grow, boosting capacity by 20%, and will include a studio with state-of-the-art video facilities.

PPL needs space to accommodate its growing video production department, which it recently launched. It offers same-day turnaround on video shot at sporting events, which it supplies to broadcasters, organisers’ websites and social media.

The group produces match day programmes for major events including the Wimbledon Lawn Tennis Championships, which start today and where PPL also provides scoreboard services, the Rugby Football Union Six Nations Championship, British Athletics and The Open Golf Championship.

The £5m turnover business has 29 staff in Speke, and Epsom, Surrey.

Sales and marketing director Paul Kimberley said: “The new premises has excellent rail, road and air links and the move out of the city means we will be less impacted by traffic congestion. The size of the property will enable us to improve production flow and will increase our capacity, as well as enabling us to grow our range of products.”

He added: “We have seen a growing number of requests for bespoke signage and construction of items, such as kiosks and retail units, which the extra space will greatly assist.

“The move will also support the creation of some additional intern and graduate roles planned for this year.”

PPL also received a Regional Growth Fund grant of £200,000 after being introduced to the fund by Alistair Pike, Lloyds Bank Commercial Banking relationship director.

He said: “PPL is a dynamic and innovative business. I’m sure its new headquarters will give PPL the growing space it needs as it enters the next chapter in its growth story.”

PPL was founded in 1946 by an ex-naval commander and is today owned by directors, Philip Butcher, Carl Biggs and David Kelly.