Video examples produced by PPL
Last week some of Team PPL travelled down to the Kentish countryside for the historic Brabazon Trophy, officially known as the English Men’s Open Amateur Stroke Play Championship. Hosted at the London Golf Club, this 5 day-long event with 156 competitors would prove another test of our creative abilities. Armed with the social media accounts of England Golf, we were planning on Player Profiles, Drive Time, Round-Up clips and Leaders Talks everyday along with anything else that took our fancy.
Like any event (especially in the British summer) it was not without its issues, yet despite storms and delays, we were able to produce a number of fully professionally edited clips per day. Having taken advantage of a spectacular sunset the evening we arrived (that and Matt getting a bit excited to use the drone after such a long car journey sitting still!) meant we were able to supplement our same-day edits with a fully stocked archive of impressive footage.
This same-day edit format that we were pushing so hard for might seem unimportant to some, yet the power of being able to broadcast the action in a well-edited professional format mere hours after it has happened is so crucial to maintaining a buzz around an event. Amateur events like The Brabazon Trophy do not have the luxury of huge film crews or numerous news stations reporting, so the value of good quality video clips that increase engagement and interest supporters cannot be underestimated. Social media lives for the here and now, so why should the content you put out be any different?
As well as Facebook, Twitter and Instagram, we decided to utilise the clubhouse televisions to keep players, members and families updated and included, with all the content produced being constantly played on a loop throughout the week. As well as putting a smile on various featured players faces, this also increased awareness and gave a sense of importance and ‘hype’ to the tournament whilst opening up the video audience reach to older spectators who didn’t have access to social media (a fact that delighted the winners – Jamie Bower – Grandparents in particular).
All in all, we had a smashing week and met some incredible people over at England Golf and the London Golf Club. Covering a multi-day event such as The Brabazon Trophy comes with some unique challenges but we thoroughly enjoyed being able to capture some great moments and be there 24/7 for all the action across all the platforms.
PPL went along to the final of the Guinness Pro 12 in Edinburgh on Saturday where Connacht were crowned Pro 12 champions after stunning win over Leinster.
Lots of work for The PPL Group and British Athletics so far in 2016. On top of signage and event set-up, PPL have produced/are producing a number of digital assets for British Athletics including 3D Motion graphics.
Below are a couple of same day edit videos we produced during the recent British Athletics Glasgow Indoor Grand Prix.
British Athletics Glasgow Indoor Grand Prix Setup
British Athletics Glasgow Indoor Grand Prix Event Day
The Grand Prix is the best indoor athletics meeting in the world and will be staged at the Emirates Arena for the very first time, following its move from Birmingham last year.
Farah will compete in the 3000m, likely to be his only indoor race of 2016 whilst Greg Rutherford will be continuing his preperations for the Rio Olympics, in the best single day of indoor athletics ever to be staged in Scotland.
Some of the PPL team hard at work in Manchester City Centre installing signage at the St. Peter’s Square new Tram Line.
A few of our drone video clips from July 2015
The PPL Group shooting footage in an around The 144th Open St Andrews
Thank you Wimbledon for letting us be part of Wimbledon 2015
Wimbledon Scoreboard stripped then dressed in 20 seconds…
2 De Havilland Drive, Estuary Business Park, Speke, Liverpool L24 8RN
T: +44(0)800 999 0003
Global House, 1 Ashley Avenue
T: +44(0)137 274 3377