With the sun shining and team spirit high, the historic Curtis Cup was a fantastic event to be a part of. The team-aspect of this event in what is usually a solitary sport brought a new angle and allowed the team to capture some great moments both on and off the greens. We had decided on a same-day edit format to keep interest and atmosphere fresh throughout the week, and this was a powerful tool in being able to create a real buzz both on social media and at the course.
With the volume of footage taken, we also supplied fully edited newsreel clips for the Irish broadcaster RTE four days in a row, which again greatly raised the Curtis Cup’s profile in a really simple way. This is really at the core of what we try to do with PPL Video – with amateur events in particular, they lack the draw for a single mass audience yet have a huge following who are very willing to watch and share quality content. With this in mind we took a modern approach, with less fluffy-mic-to-camera and whispered commentary and more interviews and shorter clips available online on the day. These short engaging clips showcased the personalities and skills of rising stars, their team spirit and the fantastic venue. From what they’re binge watching on TV to their lucky charms, the player profiles proved to be a big hit and something we will definitely be looking to do elsewhere in our video work, and all of which can be seen on the Ladies Golf Union Youtube.
Getting to know all the girls on the team also made our jobs very easy, so a big thank you goes out to all the GB&I ladies: it’s great knowing you have a friendly face in front of the camera and they were always accommodating in chatting to us and giving us the inside scoop
It was another long week for Team PPL but the support, atmosphere and passion that the Curtis Cup elicited made capturing it all so much easier for us.