Last week some of Team PPL travelled down to the Kentish countryside for the historic Brabazon Trophy, officially known as the English Men’s Open Amateur Stroke Play Championship. Hosted at the London Golf Club, this 5 day-long event with 156 competitors would prove another test of our creative abilities. Armed with the social media accounts of England Golf, we were planning on Player Profiles, Drive Time, Round-Up clips and Leaders Talks everyday along with anything else that took our fancy.
Like any event (especially in the British summer) it was not without its issues, yet despite storms and delays, we were able to produce a number of fully professionally edited clips per day. Having taken advantage of a spectacular sunset the evening we arrived (that and Matt getting a bit excited to use the drone after such a long car journey sitting still!) meant we were able to supplement our same-day edits with a fully stocked archive of impressive footage.
This same-day edit format that we were pushing so hard for might seem unimportant to some, yet the power of being able to broadcast the action in a well-edited professional format mere hours after it has happened is so crucial to maintaining a buzz around an event. Amateur events like The Brabazon Trophy do not have the luxury of huge film crews or numerous news stations reporting, so the value of good quality video clips that increase engagement and interest supporters cannot be underestimated. Social media lives for the here and now, so why should the content you put out be any different?
As well as Facebook, Twitter and Instagram, we decided to utilise the clubhouse televisions to keep players, members and families updated and included, with all the content produced being constantly played on a loop throughout the week. As well as putting a smile on various featured players faces, this also increased awareness and gave a sense of importance and ‘hype’ to the tournament whilst opening up the video audience reach to older spectators who didn’t have access to social media (a fact that delighted the winners – Jamie Bower – Grandparents in particular).
All in all, we had a smashing week and met some incredible people over at England Golf and the London Golf Club. Covering a multi-day event such as The Brabazon Trophy comes with some unique challenges but we thoroughly enjoyed being able to capture some great moments and be there 24/7 for all the action across all the platforms.