The official event publication of an internationally renowned event is vitally important as a positioning tool, a marketing platform and as a key memento for the visiting public. Its combination of roles in the event marketing mix and its significance as a tangible asset that records the history of major sporting fixtures requires the highest quality, reliability and flexibility from its publishers.

This is where PPL’s expertise lies and why Wimbledon, the ATP Tour, The Open, the Rugby Football Union and many other major sports governing bodies and event organisers trust our publications solutions team to deliver!

As publishers, we recognise and meet the demands of event related publications, including the official programmes, which can be highly complex and logistically challenging. More than any other event asset, the programme positions your event to key audiences, drives a commercial return from advertising and programme sales and serves as a vital information source. When time is of the essence and when you have a global event to take care of, PPL manages every aspect to ensure your publication reflects the quality and prestige of your event whilst maximising revenues.

From conceptual designs to final artwork, managing editorial content and advertising sales, to managing print, delivering the final product and selling on-site, PPL’s team of in-house creatives, editors and project managers take care of everything.

PPL can offer a full market research facility to allow you to analyse your markets, attitudes, motivations, perceptions and capture lifestyle and consumer profile information.